This is the main body from an interview conducted by Packaging Digest (David Bellm) with Jim Stringer, the Creative Director for XO. Jim provides some great substance and insight into packaging, branding, creativity, design, as well as client relations... the whole gamut.
Packaging Design Insight from XO Create!
Packaging Digest, David Bellm
Jim, Do you feel that packagers are getting more sophisticated about branding?
Yes and for good reason. We have all read the statistics about in-store purchase decisions, how long it takes a consumer to make one and so on. These are all true but the real reason packagers have to become more brand savvy is that their product (the package) is on the front line of their client’s battle - the store shelf. The package has for many become the first touchpoint, the first interaction with a brand and it had better speak the right message in the right voice to its audience or they may never interact with it. We are talking about more than slapping a logo on a box as big as you can and calling it branded. These days the shape, the color, the material all must align to tell one concise, succinct story - the brand promise - and we must do it in way that captures our audience and provides a real value in their life. Quite a role for packaging, but one that can be achieved with the right team and the right framing of the project.
What do you feel is the biggest (missed?) opportunity clients have with their packaging?
Telling their story. Delivering on the brand promise or at least starting to clue the consumer in on what the brand represents. Also it's the experience after the consumer gets the package home. Does it store the product well? Was it easy to open? Properly childproofed? What post-purchase value can be designed into the package? Also packaging can be a source of tremendous savings when approached from the right point of view. Can we use less material, fewer inks? different substrates? There are so may variables that go into a package it's no wonder that the right packaging firm can assess the situation and often find ways to shave production costs without sacrificing on the brand or the experience.
What do you see as the most important design trend in packaging in the next five years?
Reduction of materials and sustainability, so start doing your homework! Honestly, these areas are going to continue to be hot and there are a lot of misconceptions out there about what's green and what's sustainable. This leaves us, the packagers and package designers, to learn more and lead the way for our clients in these areas including educating them on the facts.
What do you see as the most worrisome design trend happening in packaging?
Moving packaging design overseas. I certainly understand the reasons behind outsourcing, but often any savings realized is spent on production management (are the colors right, is the substrate correct?) and time getting things back and forth. The bigger issue is if your actual design is outsourced, because more often than not these designers have no concept of our varied cultures and emotional triggers. This often leads to very alien looking design and messaging that leaves the consumer more confused than informed. If you are going to outsource your packing production that's fine as long as you have a qualified person representing the project and it's objectives dedicated to the outcome of the work.
What do you have to educate your clients about the most when it comes to packaging design?
Production. Many of our clients are new to the world of manufacturing, conversion, printing and fulfillment of packaging. It can be quite intimidating when you have no idea where to start or what's involved, but over the years we have become very good at bridging the gap between client and production processes. Of course many times the client has never budgeted for this type of education or production management. Yet when it's all said and done most feel it was worth the extra investment to avoid production pitfalls which can quickly drain a budget.
Describe your approach to redesigning a clients packaging
We first begin by asking the client to write a creative brief describing the general reasoning and objectives that are driving the project. We often help with this brief in areas the client is unsure of or may have difficulty articulating. From this brief we begin to ascertain what areas of the existing packaging may or may not be supporting the desired outcomes. Many times we discover disconnects not necessarily with the packaging but with the product or it's presentation. For example, a client may have a game aimed at adults, yet the colors of the product itself and/or it's packaging may unknowingly cause consumers to see it as a child's product. The copywriting could have the wrong voice, the images could have the wrong art direction, or the client may just being trying to brilliantly solve the wrong problem. This is why we constantly question and circle the project from so many viewpoints; to discover these hidden issues and then design for or around them in order to more clearly articulate the brand or product message.
Is there any kind of packaging that your firm specializes in?
Not particularly since we approach package design as an extension of a brand. We design almost any type of packaging that achieves the client’s objectives, whether it's glass, plastic, toys or appliances. We have a very talented team here at XO Create! and I personally feel there isn't much they can't accomplish. If we were forced to niche I would say most of our work lends itself to the unusual or atypical type of packaging solutions.
What packaging design are you the most proud of?
We are quite proud of all our packaging work, so it's hard to pinpoint any one project. Just about everything we are really proud of is featured on our website - www.xocreate.com under the portfolio section.
What types of projects are the most exciting to you?
Any project that has a genuine objective to reach or problem to solve. For XO Create! packaging is not a form of decoration, it's a real opportunity to communicate on may levels and solve some real issues on both the client and consumer sides of things. When we have a defined goal or objective and are allowed the creative freedom to discover solid solutions, we always get excited!
What kind of packaging would you love to design if you had the chance?
Cosmetics packaging would be exciting! Beauty and style products always seem to have a very high aesthetic and this team could really sink their teeth into those values and produce something exceptional!
Do you work remotely often? (email, web, phone, etc.) Or do you prefer working face-to-face with clients?
We work in any capacity that provides the level of detail and responsiveness the client or project desires. This is often a marriage of all forms of communication and we make sure anyone assigned to a project can communicate with a client about the work.
Which package has more fun – a box of fruit or a bag of candy?
A bag of candy! It's far easier to carry around a bag of jelly beans than a box of kiwi!
If you could be a package for one day, what would you be?
A bottle of high-end liquor - it would be a celebration everywhere I went!
Is there anything you’d like to tell prospective clients?
Hire a good packaging firm, one that can assist with everything from budget and production constraints to branding and emotional touch point creation. Choose them not on the work they have done for others in specific product categories, but on the ground breaking work you believe they can achieve for your unique product or situation. Also, clearly define what you hope to achieve with your packaging and bring your chosen firm in early on in the game, it's their unique problem solving perspectives and experience that you hired them for, not their software skills, so utilize it and allow them the room to do something you would have never thought of. After all, isn't that the reason for hiring professionals?
How can clients get in touch with you?
You can contact me via email at - jim@xocreate.com.
Complete article/interview can be viewed by clicking here.
-- CardPak Inc.
Thursday, January 29, 2009
Monday, January 26, 2009
Coke Teams with MSU School of Packaging
Coke Teams with MSU to Create Packaging Innovation & Sustainability Center
Michigan State University (Press Release) - Improving the global sustainability of product packaging took a meaningful step forward with a new collaboration proposed by The Coca-Cola Company and Michigan State University. Coca-Cola awarded $400,000 to MSU’s College of Agriculture and Natural Resources to helpestablish a new Center for Packaging Innovation and Sustainability.
The planned center, to be housed in the MSU School of Packaging, will serve as a think tank for packaging innovation and sustainability and a research and education hub to measure and reduce packaging’s environmental impact. The Coca-Cola grant represents the initiating gift in a campaign to establish the global center.
"The Coca-Cola Company is honored to collaborate with Michigan State University in its quest to bring corporate, academic and packaging professionals together to foster new ideas in sustainable packaging,” said Ingrid Saunders Jones, senior vice president of global community connections for The Coca-Cola Company, “Our company has set ambitious environmental goals to not only deliver quality products, but to also have minimal impact on the environment. Research and work generated through this collaboration with MSU will assist us in reaching our goals.”
The center will involve the MSU colleges of Agriculture and Natural Resources (School of Packaging), Engineering and the Eli Broad College of Business (Department of Supply Chain Management). It will provide a platform for both collaborative, non-proprietary research and proprietary work conducted by industry partners, both in partnership with and independent of MSU researchers, to develop innovative packaging solutions that reduce production costs and improve sustainability.
“The center will offer an entry point for industry to have easy access to MSU expertise. It will serve as a bridge between corporate and packaging industry professionals and university scientists in engineering, packaging, business, the environment and other areas,” said Satish Udpa, dean of the MSU College of Engineering.
“The center will be a clearinghouse that disseminates information and encourages action that speeds the adoption and implementation of sustainable practices.”
“By bringing together university and industry resources in supply chain, packaging and engineering, this center will be able to effectively address issues of sustainability, discover environmentally and economically operative solutions and consider new ways to manage environmental impact throughout the value chain,” said Elvin Lashbrooke, interim dean of the Eli Broad College of Business.
The center will include state-of-the-art technology for bench research and testing of packaging materials and will offer academic, outreach and continuing education programs. It is anticipated to eventually expand its reach internationally through research, development, education and training facilities in Dubai and Shanghai.
“Packaging is ubiquitous throughout the food system and a critical component to the quality, safety and sustainability of the products we buy and eat,” said Jeffrey Armstrong, dean of the MSU College of Agriculture and Natural Resources.
“Coca-Cola’s funding commitment to establish the Center for Packaging Innovation and Sustainability will move us toward an unprecedented level of industry collaboration that will have global implications for improving packaging performance and sustainability.”
Scott Vitters, group director, Global Sustainability for the Coca-Cola Company, will speak during the luncheon program of the Packaging Executives Forum II being presented by the School of Packaging on Jan. 27 at the MSU Kellogg Hotel and Conference Center. A discussion of the Center for Packaging Innovation and Sustainability is also scheduled for the afternoon program. This will be the first opportunity for packaging professionals to meet with the deans of the involved colleges and the acting director of the School of Packaging to learn more about the center and discuss its launch.
Details are available at http://www.packaging.msu.edu.
Established in 1952, the MSU School of Packaging is the first and largest packaging program in the U.S. The school supports the packaging industry through education, research and outreach focused on solving problems and developing improved technology.
Source: Michigan State University / Packaging Digest
-- CardPak Inc.
Michigan State University (Press Release) - Improving the global sustainability of product packaging took a meaningful step forward with a new collaboration proposed by The Coca-Cola Company and Michigan State University. Coca-Cola awarded $400,000 to MSU’s College of Agriculture and Natural Resources to helpestablish a new Center for Packaging Innovation and Sustainability.
The planned center, to be housed in the MSU School of Packaging, will serve as a think tank for packaging innovation and sustainability and a research and education hub to measure and reduce packaging’s environmental impact. The Coca-Cola grant represents the initiating gift in a campaign to establish the global center.
"The Coca-Cola Company is honored to collaborate with Michigan State University in its quest to bring corporate, academic and packaging professionals together to foster new ideas in sustainable packaging,” said Ingrid Saunders Jones, senior vice president of global community connections for The Coca-Cola Company, “Our company has set ambitious environmental goals to not only deliver quality products, but to also have minimal impact on the environment. Research and work generated through this collaboration with MSU will assist us in reaching our goals.”
The center will involve the MSU colleges of Agriculture and Natural Resources (School of Packaging), Engineering and the Eli Broad College of Business (Department of Supply Chain Management). It will provide a platform for both collaborative, non-proprietary research and proprietary work conducted by industry partners, both in partnership with and independent of MSU researchers, to develop innovative packaging solutions that reduce production costs and improve sustainability.
“The center will offer an entry point for industry to have easy access to MSU expertise. It will serve as a bridge between corporate and packaging industry professionals and university scientists in engineering, packaging, business, the environment and other areas,” said Satish Udpa, dean of the MSU College of Engineering.
“The center will be a clearinghouse that disseminates information and encourages action that speeds the adoption and implementation of sustainable practices.”
“By bringing together university and industry resources in supply chain, packaging and engineering, this center will be able to effectively address issues of sustainability, discover environmentally and economically operative solutions and consider new ways to manage environmental impact throughout the value chain,” said Elvin Lashbrooke, interim dean of the Eli Broad College of Business.
The center will include state-of-the-art technology for bench research and testing of packaging materials and will offer academic, outreach and continuing education programs. It is anticipated to eventually expand its reach internationally through research, development, education and training facilities in Dubai and Shanghai.
“Packaging is ubiquitous throughout the food system and a critical component to the quality, safety and sustainability of the products we buy and eat,” said Jeffrey Armstrong, dean of the MSU College of Agriculture and Natural Resources.
“Coca-Cola’s funding commitment to establish the Center for Packaging Innovation and Sustainability will move us toward an unprecedented level of industry collaboration that will have global implications for improving packaging performance and sustainability.”
Scott Vitters, group director, Global Sustainability for the Coca-Cola Company, will speak during the luncheon program of the Packaging Executives Forum II being presented by the School of Packaging on Jan. 27 at the MSU Kellogg Hotel and Conference Center. A discussion of the Center for Packaging Innovation and Sustainability is also scheduled for the afternoon program. This will be the first opportunity for packaging professionals to meet with the deans of the involved colleges and the acting director of the School of Packaging to learn more about the center and discuss its launch.
Details are available at http://www.packaging.msu.edu.
Established in 1952, the MSU School of Packaging is the first and largest packaging program in the U.S. The school supports the packaging industry through education, research and outreach focused on solving problems and developing improved technology.
Source: Michigan State University / Packaging Digest
-- CardPak Inc.
Thursday, January 22, 2009
Sustainability Highlight: EcoHangers
This Sustainability Highlight showcases how a company can make an environmental difference, and yet, in the vein of good business, use innovative marketing and advertising to put a new spin on a 'commoditized' item.
The environmental aspect of this is great, and should be honorably recognized, but it speaks for itself... there is much more to this than just the 'green' side of it.
Despite the higher cost, EcoHanger has been able to change the dynamic and usage of the 'generic metal hanger' by offering a valuable and vibrant billboard to offset the extra costs of being environmentally friendly. A win-win all the way down the line: EcoHanger, advertisers, dry cleaners, and customers of the dry cleaners.
And of course, the environment.
The following was taken from the EcoHangers website:
No new trees are used in making them! They are constructed from 100% recycled paper and are 100% recyclable. And unlike wire hangers, our EcoHangers Media are made from a renewable resource. One that is not depleted when used by people.
In fact, we use tons of recycled paper and create a large demand. This demand actually helps recyclers create programs to reclaim even more consumer waste paper.
In addition, unlike the cheap wire hangers made outside of the United States in low wage factories, our EcoHangers Media are made in EPA regulated plants here in the USA. And those plants conform to OSHA standards as well as local wastewater discharge standards.
The environmental aspect of this is great, and should be honorably recognized, but it speaks for itself... there is much more to this than just the 'green' side of it.
Despite the higher cost, EcoHanger has been able to change the dynamic and usage of the 'generic metal hanger' by offering a valuable and vibrant billboard to offset the extra costs of being environmentally friendly. A win-win all the way down the line: EcoHanger, advertisers, dry cleaners, and customers of the dry cleaners.
And of course, the environment.
The following was taken from the EcoHangers website:No new trees are used in making them! They are constructed from 100% recycled paper and are 100% recyclable. And unlike wire hangers, our EcoHangers Media are made from a renewable resource. One that is not depleted when used by people.
In fact, we use tons of recycled paper and create a large demand. This demand actually helps recyclers create programs to reclaim even more consumer waste paper.
In addition, unlike the cheap wire hangers made outside of the United States in low wage factories, our EcoHangers Media are made in EPA regulated plants here in the USA. And those plants conform to OSHA standards as well as local wastewater discharge standards.
- Made from 100% recycled paper and recycled plastic bottle caps
- 100% recyclable and durable enough to be used over and over again
- Produced with our proprietary 4 color printing process and aqueous coating on a special formula of moisture resistant EcoPlyBoard™
Monday, January 19, 2009
Growth predicted for packaging
High Visibility Packaging, a new study from Cleveland-based industry research firm The Freedonia Group, Inc. shows US demand for high visibility packaging is projected to expand..
Cleveland, OH (Press Release) - US demand for high visibility packaging is projected to expand 4.0 percent yearly to $8.5 billion in 2012, exceeding 33 billion units and generating demand for 1.1 billion pounds of plastic resin.
Gains will reflect rising disposable personal income levels, the influence of mass market retailers, and the cost and performance efficiency of high visibility packaging. Low cost, market aesthetics and consumer convenience will remain the main drivers of high visibility packaging demand. Food will continue to account for more than half of the high visibility packaging market in 2012 due to opportunities in fresh produce; meat, poultry and seafood; and prepared and frozen food. These and other trends are presented in High Visibility Packaging, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
Clamshell packaging and carded blister packs together accounted for 56 percent of high visibility packaging demand in 2007. Clamshells will present the best opportunities and expand 5.0 percent annually through 2012 due to ebullient gains in food markets such as fresh produce and prepared foods. Clamshell demand will also benefit from their upscale appearance; thick, rigid construction; clarity; and ability to deter theft and tampering. Current efforts focus on making clamshell packages easier to open. Blister pack demand is expected to rise 4.4 percent per annum, fueled by healthy gains for pharmaceutical packaging.
Windowed packaging demand is expected to increase only 2.1 percent annually to $2.0 billion in 2012. Advances will reflect opportunities in areas such as fresh produce, and cosmetics and toiletries. Nonetheless, below-average growth is anticipated as a result of subdued demand in major markets such as baked goods, and intense competition from imported products.
Skin packaging will register the slowest growth based on diminished demand for carded skin packs, due to their higher production cost and growing offshore production of toys, hardware and other goods. Strong growth is forecast for the niche segment of high visibility tubs, cups and bowls, due to opportunities in the packaging of baked goods, produce, snacks, candies and other foods.
-- CardPak Inc.
Cleveland, OH (Press Release) - US demand for high visibility packaging is projected to expand 4.0 percent yearly to $8.5 billion in 2012, exceeding 33 billion units and generating demand for 1.1 billion pounds of plastic resin.
Gains will reflect rising disposable personal income levels, the influence of mass market retailers, and the cost and performance efficiency of high visibility packaging. Low cost, market aesthetics and consumer convenience will remain the main drivers of high visibility packaging demand. Food will continue to account for more than half of the high visibility packaging market in 2012 due to opportunities in fresh produce; meat, poultry and seafood; and prepared and frozen food. These and other trends are presented in High Visibility Packaging, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
Clamshell packaging and carded blister packs together accounted for 56 percent of high visibility packaging demand in 2007. Clamshells will present the best opportunities and expand 5.0 percent annually through 2012 due to ebullient gains in food markets such as fresh produce and prepared foods. Clamshell demand will also benefit from their upscale appearance; thick, rigid construction; clarity; and ability to deter theft and tampering. Current efforts focus on making clamshell packages easier to open. Blister pack demand is expected to rise 4.4 percent per annum, fueled by healthy gains for pharmaceutical packaging.
Windowed packaging demand is expected to increase only 2.1 percent annually to $2.0 billion in 2012. Advances will reflect opportunities in areas such as fresh produce, and cosmetics and toiletries. Nonetheless, below-average growth is anticipated as a result of subdued demand in major markets such as baked goods, and intense competition from imported products.
Skin packaging will register the slowest growth based on diminished demand for carded skin packs, due to their higher production cost and growing offshore production of toys, hardware and other goods. Strong growth is forecast for the niche segment of high visibility tubs, cups and bowls, due to opportunities in the packaging of baked goods, produce, snacks, candies and other foods.
-- CardPak Inc.
Tuesday, January 13, 2009
Data for American Forest and Paper Assoc.
Data for American Forest and Paper Association
Zogby International
Online, 3385 voters in 2008 +/- 1.7%
Of the following six major industries, which two do you believe devote the greatest effort toward improving the environment? (CHOOSE TWO)
Paper/Forest Products Industry 33%
Automobile Industry 29%
Oil and Gas Industry 28%
Plastics Industry 9%
Mining Industry 8%
Steel Industry 3%
Other 8%
None of the above 23%
Not Sure 17%
When purchasing products that are made with paper (for example, coffee cups, napkins, etc . . .), how often do you look to see if the paper material is recycled or environmentally-friendly?
Always 19%
Sometimes 42%
Rarely 18%
Never 20%
Not Sure <1%
Please tell me whether you strongly agree somewhat agree, somewhat disagree, or strongly disagree with the following statement: “When purchasing paper products, I would be willing to pay more for an environmentally-friendly product like recycled paper.”
Strongly Agree 19%
Somewhat Agree 41%
AGREE 60%
Somewhat Disagree 18%
Strongly Disagree 20%
DISAGREE 38%
Not Sure 3%
How active do you believe the forest and paper industry has been in working to improve the environment through programs like reforestation, recycling and water and air quality improvement efforts?
Very active 26%
Somewhat Active 41%
ACTIVE 67%
Not Very Active 16%
Not At All Active 3%
Not Active 19%
Not Sure 15%
Using your best guess, how many of the paper and forest products you purchase would you say are made from recycled paper or other environmentally friendly sources?
Less than 25 percent 28%
25 – 50 percent 36%
50 – 75 percent 17%
More than 75 percent 7%
Not Sure 12%
Which is more important to you – plentiful, inexpensive energy or clean, safe and renewable energy?
Plentiful/inexpensive 35%
Clean/safe/renewable 58%
Neither 3%
Not Sure 4%
-- CardPak Inc.
Zogby International
Online, 3385 voters in 2008 +/- 1.7%
Of the following six major industries, which two do you believe devote the greatest effort toward improving the environment? (CHOOSE TWO)
Paper/Forest Products Industry 33%
Automobile Industry 29%
Oil and Gas Industry 28%
Plastics Industry 9%
Mining Industry 8%
Steel Industry 3%
Other 8%
None of the above 23%
Not Sure 17%
When purchasing products that are made with paper (for example, coffee cups, napkins, etc . . .), how often do you look to see if the paper material is recycled or environmentally-friendly?
Always 19%
Sometimes 42%
Rarely 18%
Never 20%
Not Sure <1%
Please tell me whether you strongly agree somewhat agree, somewhat disagree, or strongly disagree with the following statement: “When purchasing paper products, I would be willing to pay more for an environmentally-friendly product like recycled paper.”
Strongly Agree 19%
Somewhat Agree 41%
AGREE 60%
Somewhat Disagree 18%
Strongly Disagree 20%
DISAGREE 38%
Not Sure 3%
How active do you believe the forest and paper industry has been in working to improve the environment through programs like reforestation, recycling and water and air quality improvement efforts?
Very active 26%
Somewhat Active 41%
ACTIVE 67%
Not Very Active 16%
Not At All Active 3%
Not Active 19%
Not Sure 15%
Using your best guess, how many of the paper and forest products you purchase would you say are made from recycled paper or other environmentally friendly sources?
Less than 25 percent 28%
25 – 50 percent 36%
50 – 75 percent 17%
More than 75 percent 7%
Not Sure 12%
Which is more important to you – plentiful, inexpensive energy or clean, safe and renewable energy?
Plentiful/inexpensive 35%
Clean/safe/renewable 58%
Neither 3%
Not Sure 4%
-- CardPak Inc.
Saturday, January 10, 2009
Interview: CardPak's Tony Petrelli
Posted below is an interview of CardPak President Tony Petrelli, featured in the December issue of Paper, Film and Foil Converter Magazine. This interview focuses in on Tony's particular management style and philosophy.
Click on photo below to enlarge and read the interview...
-- CardPak Inc.
Click on photo below to enlarge and read the interview...
-- CardPak Inc.
Thursday, January 8, 2009
Post-Election Poll... voter insight.
Here's an article recapping a Post-Election survey commissioned by the National Wildlife Federation...
Zogby Post-Election Poll: 78% Believe Investing in Clean Energy Is Vital to Boosting U.S. Economy
Survey finds supporting candidates who favor reducing global warming pollution is important to most voters.
UTICA, NY - More than three in four voters - 78% - believe investing in clean energy is important to revitalizing America's economy. Of those, 50% said they strongly agree clean energy investment is vital to the nation's economic future, a new Zogby Interactive post-election poll shows.
Support for clean energy investment is particularly strong among younger voters - 87% of those age 18-24 and 80% of those age 18-29 believe this type of investment is necessary to help improve the U.S. economy. African American voters (94%) and Hispanic voters (84%) also showed overwhelming support for clean energy investment.
While the vast majority of Democrats (96%) and independent voters (77%) view clean energy investment as a key means to boost the U.S. economy, more than half of Republican voters (58%) also said the same.
The Zogby Interactive survey of 3,357 voters nationwide was conducted Nov. 5-6, 2008, and carries a margin of error of +/- 1.7 percentage points. The survey was commissioned by the National Wildlife Federation.
"While the economy was the top issue in the 2008 election, clean energy clearly emerged as part of voter expectations for getting the economy back on track," said John Zogby, President and CEO of Zogby International. "Support for action on global warming, already strong in the 2006 election, was even stronger in 2008, particularly among young voters that are the future electorate."
This post-election survey also found that most voters want their elected officials to focus on global warming - 61% said they agree their elected officials should make combating global warming a high priority, an increase from 58% of voters who said the same in 2006. Among young voters age 18-24, 69% want a greater emphasis put on combating global warming. The desire for a greater political emphasis on global warming has increased to 88% among African American voters from 78% in 2006 and to 73% among Hispanic voters from 64% two years ago. This post-election survey also shows independent voters are increasingly likely to want their elected officials to make sure combating global warming is a high priority.
More than half of voters (57%) said voting for candidates who support reducing global warming pollution was important to them in this election, up from 50% of voters in 2006. This was particularly significant to younger voters and has increased in importance from two years ago - among those 18-24, 70% said a candidate's support for reducing global warming pollution was important to their vote, up from 56% who said the same in 2006. This issue also has also increased in importance among independent voters, African American voters and Hispanic voters in since the election two years ago.
For content, contact: Miles Grant, National Wildlife Federation Communications Manager, 703-864-9599 (cell) or grantm@nwf.org
For methodology, contact: Fritz Wenzel, Zogby International Communications Director, 315-624-0200 ext. 229 or 419-205-0287 or fritz@zogby.com
-- CardPak Inc.
Zogby Post-Election Poll: 78% Believe Investing in Clean Energy Is Vital to Boosting U.S. Economy
Survey finds supporting candidates who favor reducing global warming pollution is important to most voters.
UTICA, NY - More than three in four voters - 78% - believe investing in clean energy is important to revitalizing America's economy. Of those, 50% said they strongly agree clean energy investment is vital to the nation's economic future, a new Zogby Interactive post-election poll shows.
Support for clean energy investment is particularly strong among younger voters - 87% of those age 18-24 and 80% of those age 18-29 believe this type of investment is necessary to help improve the U.S. economy. African American voters (94%) and Hispanic voters (84%) also showed overwhelming support for clean energy investment.
While the vast majority of Democrats (96%) and independent voters (77%) view clean energy investment as a key means to boost the U.S. economy, more than half of Republican voters (58%) also said the same.
The Zogby Interactive survey of 3,357 voters nationwide was conducted Nov. 5-6, 2008, and carries a margin of error of +/- 1.7 percentage points. The survey was commissioned by the National Wildlife Federation.
"While the economy was the top issue in the 2008 election, clean energy clearly emerged as part of voter expectations for getting the economy back on track," said John Zogby, President and CEO of Zogby International. "Support for action on global warming, already strong in the 2006 election, was even stronger in 2008, particularly among young voters that are the future electorate."
This post-election survey also found that most voters want their elected officials to focus on global warming - 61% said they agree their elected officials should make combating global warming a high priority, an increase from 58% of voters who said the same in 2006. Among young voters age 18-24, 69% want a greater emphasis put on combating global warming. The desire for a greater political emphasis on global warming has increased to 88% among African American voters from 78% in 2006 and to 73% among Hispanic voters from 64% two years ago. This post-election survey also shows independent voters are increasingly likely to want their elected officials to make sure combating global warming is a high priority.
More than half of voters (57%) said voting for candidates who support reducing global warming pollution was important to them in this election, up from 50% of voters in 2006. This was particularly significant to younger voters and has increased in importance from two years ago - among those 18-24, 70% said a candidate's support for reducing global warming pollution was important to their vote, up from 56% who said the same in 2006. This issue also has also increased in importance among independent voters, African American voters and Hispanic voters in since the election two years ago.
For content, contact: Miles Grant, National Wildlife Federation Communications Manager, 703-864-9599 (cell) or grantm@nwf.org
For methodology, contact: Fritz Wenzel, Zogby International Communications Director, 315-624-0200 ext. 229 or 419-205-0287 or fritz@zogby.com
-- CardPak Inc.
Tuesday, January 6, 2009
Packaging Sustainability Emphasized at Industry Keynote Event
Chicago, IL (Press Release) - More than 100 key packaging brand executives, suppliers, trade association and media personnel gathered at Chicago's Shedd Aquarium November 10th to attend the 2nd Annual Environment Expo sponsored by CardPak Inc., a leading supplier of sustainable packaging for consumer marketers.The event was held in conjunction with Pack Expo 2008 held at Chicago's McCormick Place Exposition Center. The evening's focus was on the packaging industry's role in addressing the sustainability needs of the retailer, the consumer and the environment.
Attendees dined in the Shedd Aquarium's rotunda among reef sharks, manta rays and an actual scuba diver. Tony Petrelli, CardPak president, spoke of the importance of environmental sustainability being the future of the packaging industry - and the future of our planet.
The keynote speaker, Michelle Jost, Director of Sustainable Practices at the Shedd Aquarium, highlighted the sustainable practices in place at the Shedd Aquarium and provided a fascinating insight to the different freshwater and saltwater exhibits. In closing, she challenged all guests to adopt small conservation habits to help protect and conserve water, one of our most precious natural resources.
Hi-Res photos and additional photos of the event - click here.Word document of this release is available at - click here.
-- CardPak Inc.
Monday, January 5, 2009
Case Study: Beiersdorf Nivea ShelfPak
The following is a case study featured in the December issue of Package Design Magazine. The case study focuses in on the Beiersdorf Nivea for Men ShelfPak design as an alternative to a stand-up clamshell package.
Click on photo below to enlarge and read the case study...
-- CardPak Inc.
Click on photo below to enlarge and read the case study...
-- CardPak Inc.
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