Eighteen major consumer product goods companies sign on to use RPA-100% logo in first half of 2009.
PRESS RELEASE -- Converting Magazine
The 100% Recycled Paperboard Alliance announced that a record number of new licensees have signed up in the first 6 months of 2009.
During the period January 1st through June 30th, 18 of America’s best known brand owners ave chosen to sign a license agreement with the RPA-100% granting them the right to display the RPA-100% symbol on their packaging. In making the announcement Paul Schutes, Executive Director of the RPA-100% commented that, “this puts our organization on a pace to add 40 new licensees by the close of 2009, exceeding any previous year’s total new licensees and exceeding our goal for this year.”
These new licensees include companies such as Harland Check, Nestle’ Purina Petcare and Snyder’s of Hanover. New licensees are using 100% recycled paperboard to package organic foods, pet food, snacks, office supplies and even to manufacture coffee cup insulating sleeves. Mike Kiepura, Chairman of the Board of the RPA-100% noted that, “this high number of new licensees proves that today’s brand owners are increasingly interested in communicating to their customers that the products they are purchasing are packaged in 100% recycled paperboard. We are encouraged by this level of activity and are confident that 100% recycled paperboard and the use of the RPA-100% symbol will continue to play a key role in the drive for more sustainable packaging and the education of consumers with regard to the value of recycled paperboard packaging.”
The 100% recycled paperboard symbol is owned by RPA-100% and is reserved exclusively for licensed use on products and packaging made with 100% recycled paperboard. Use of the symbol is free for licensees of RPA-100%. Currently more than 150 companies have signed licensing agreements to display the symbol and become RPA-100% partners. More information on licensing the symbol is available on the RPA-100%. Website at www.rpa100.com.
Consumer packaged goods companies have used 100% recycled paperboard for more than 100 years. Recycled paperboard plays a pivotal role in making fiber based packaging one of the most environmentally beneficial and sustainable packaging substrates. Today, 100% recycled paperboard is used to package a wide range of goods including food (dry, frozen, ready-to-eat, microwave and fast food), beverages, pharmaceuticals, electronics/software and other consumer products. Nationally known names such as FedEx Corporation, Kraft, General Mills, Kellogg’s, Procter & Gamble and Reynold's Consumer Products, a division of Alcoa Consumer Products, are just a few of the companies using 100% recycled paperboard for their products.
The 100% Recycled Paperboard Alliance (RPA-100%) is a non-profit, independent trade group representing the leading manufacturers in the recycled paperboard industry since 1995. Based in Washington, D.C., RPA-100% serves as an information resource on the benefits of recycled paperboard and provides assurance of the recycled content of consumer packaged goods through its 100% recycled paperboard logo licensing program.
-- CardPak Inc.
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