Apple highlights packaging reduction efforts in green reportSimeon Goldstein, packagingnews.co.uk, Sept 2009
Computer manufacturer Apple has released details of its work to reduce packaging in a report looking at the environmental impact of its products.
The life-cycle analysis show all greenhouse gas emissions associated with Apple products including raw materials, manufacturing, transportation and a three- to four-year period of consumer use and subsequent recycling.
Apple has reduced the packaging for its MacBook Pro laptop by 40% since 2006, meaning 50% more products can be shipped in each airline shipping container, the equivalent of using one less jumbo jet for every 32,000 units shipped.
"These reports help educate our consumers about how Apple products affect their own environmental footprint and track out progress to reducing greenhouse gas emissions with each new product," Apple said in a statement.
Each report breaks down the packaging into its component parts. So, for instance, the iMac desktop retail box consists of 1.7kg of corrugated and paperboard, 415g of expanded polystyrene and 18g of LDPE.
An iPhone in the US is packaged in 136g of paper packaging and 17g of thermoformed polystyrene. It is now 28% lighter and 23% smaller than last year.
For more on the product environmental reports, click here to visit the Apple website.
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