Recycled-paperboard symbol gains with sustainability popularity

Eighteen major consumer product goods companies sign on to use RPA-100% logo in first half of 2009.

PRESS RELEASE -- Converting Magazine

The 100% Recycled Paperboard Alliance announced that a record number of new licensees have signed up in the first 6 months of 2009.

During the period January 1st through June 30th, 18 of America’s best known brand owners ave chosen to sign a license agreement with the RPA-100% granting them the right to display the RPA-100% symbol on their packaging. In making the announcement Paul Schutes, Executive Director of the RPA-100% commented that, “this puts our organization on a pace to add 40 new licensees by the close of 2009, exceeding any previous year’s total new licensees and exceeding our goal for this year.”

These new licensees include companies such as Harland Check, Nestle’ Purina Petcare and Snyder’s of Hanover. New licensees are using 100% recycled paperboard to package organic foods, pet food, snacks, office supplies and even to manufacture coffee cup insulating sleeves. Mike Kiepura, Chairman of the Board of the RPA-100% noted that, “this high number of new licensees proves that today’s brand owners are increasingly interested in communicating to their customers that the products they are purchasing are packaged in 100% recycled paperboard. We are encouraged by this level of activity and are confident that 100% recycled paperboard and the use of the RPA-100% symbol will continue to play a key role in the drive for more sustainable packaging and the education of consumers with regard to the value of recycled paperboard packaging.”

The 100% recycled paperboard symbol is owned by RPA-100% and is reserved exclusively for licensed use on products and packaging made with 100% recycled paperboard. Use of the symbol is free for licensees of RPA-100%. Currently more than 150 companies have signed licensing agreements to display the symbol and become RPA-100% partners. More information on licensing the symbol is available on the RPA-100%. Website at www.rpa100.com.

Consumer packaged goods companies have used 100% recycled paperboard for more than 100 years. Recycled paperboard plays a pivotal role in making fiber based packaging one of the most environmentally beneficial and sustainable packaging substrates. Today, 100% recycled paperboard is used to package a wide range of goods including food (dry, frozen, ready-to-eat, microwave and fast food), beverages, pharmaceuticals, electronics/software and other consumer products. Nationally known names such as FedEx Corporation, Kraft, General Mills, Kellogg’s, Procter & Gamble and Reynold's Consumer Products, a division of Alcoa Consumer Products, are just a few of the companies using 100% recycled paperboard for their products.

The 100% Recycled Paperboard Alliance (RPA-100%) is a non-profit, independent trade group representing the leading manufacturers in the recycled paperboard industry since 1995. Based in Washington, D.C., RPA-100% serves as an information resource on the benefits of recycled paperboard and provides assurance of the recycled content of consumer packaged goods through its 100% recycled paperboard logo licensing program.

-- CardPak Inc.

Fluorescent Lightbulb Packaging & Recycling Program

Waste Management Introduces Fluorescent Lightbulb Packaging & Recycling Program: First product for recycling compact fluorescent lightbulbs also reduces mercury risks

Waste Management, Inc. announced that it will provide Earthmate(R) compact fluorescent lightbulbs (CFLs) in recyclable packaging that also doubles as a CFL recycling kit.

This new product includes Earthmate CFLs packaged in a resealable box lined with Waste Management's patent pending Mercury VaporLok(TM) technology, which is designed to reduce the risk of airborne mercury exposure and environmental contamination from lamps broken during storage and shipping. The box is suitable for storing used CFLs and is approved for shipping by the United States Postal Service. Consumers return used CFLs in a postage paid shipping container to the Waste Management lamp recycling center simply by mailing them from home or any one of over 34,000 United States Postal Offices across the country.

The recycling kits are available at www.ThinkGreenFromHome.com, Waste Management's streamlined online service for the recycling of universal household waste, including CFLs, batteries, and household electronics.

"We are excited to be the first company to offer this innovative product, designed to help consumers properly dispose of household universal waste as safely and conveniently as possible," said Rick Cochrane, senior business director of Waste Management's LampTracker(R) program.

"We are offering consumers the first 'cradle-to-cradle' solution for CFL usage," said Jim Ouellette, vice president of Earthmate. "Now consumers can purchase and recycle their CFLs in one package and from the convenience of their home. The kit is the simplest and most convenient solution for the disposal of CFLs."

CFLs have gained popularity because they provide a quick and convenient way for households and businesses to reduce their electricity consumption. According to the U.S. Department of Energy's ENERGY STAR program, CFL shipments have grown from 21 million lamps in 2000 to nearly 400 million lamps in 2007. Aided by the new National Energy Plan, which phases out certain incandescent models in the coming years, it is projected that over 4 billion CFLs will be in households by 2012.

CFLs are up to 75% more energy efficient than traditional incandescent bulbs, but because CFLs contain trace amounts of mercury, the U.S. Environmental Protection Agency (EPA) recommends they be recycled and some states have passed mandatory recycling laws for CFLs. Earthmate CFLs contain an average of only one milligram of mercury - a 75% reduction compared to the four milligrams of mercury in standard CFLs.

"With the increasing popularity of CFLs, it is important to develop a recycling solution that is easy for consumers to use," said Matt Hale, director of EPA's Office of Solid Waste. "EPA applauds Earthmate and Waste Management for taking the first steps to expand recycling options for CFLs, reduce the amount of usable materials going to landfills and make recycling a CFL as easy as mailing a postcard. EPA encourages other companies to follow this example."

This new product, along with the other recycling options at www.ThinkGreenFromHome.com, is part of Waste Management's sustainability initiative committing the company to nearly tripling the amount of material it recycles by 2020.

Source: Waste Management, Inc.

-- CardPak Inc.