Green with Envy

Green with Envy
Credit: By Jamie Matusow, Editor -- Copyright © 2011 Rodman Publishing.

From Unilever to L’Oréal, Aveda to Lather, beauty brand manufacturers large and small have taken great strides to deliver the sustainable packaging consumers are asking for—but they couldn’t do it without the extreme innovation of the industry’s packaging providers. Here, we look at some who are blazing the way and why they may inspire others who wish they were as far along on the compliant path to customer loyalty and boardroom approval.

Green consumer consciousness is on the rise, and packaging—the “face” of nearly every beauty product—has become the focus for consumers’ ever-more educated eyes looking for signs that they are making eco-responsible purchasing decisions.

The Fine Print of Contract Packaging

The Fine Print of Contract Packaging
Credit: Written by Steve Katz, Associate Editor -- Copyright © 2011 Rodman Publishing.

Contract packaging takes on a variety of definitions, but one thing is agreed upon: As brands look to streamline their operations, suppliers that offer a diverse set of capabilities repeatedly sign on the dotted line.

It’s been said that it’s not easy to pin down a definition of contract packaging. And while the phrase means different things to different people, one thing is clear: Those that offer these services in the beauty packaging industry are innovative and versatile suppliers, capable of meeting a portion—or all—of a brand’s packaging requirements.