Showing posts with label EcoHanger. Show all posts
Showing posts with label EcoHanger. Show all posts

Thursday, January 22, 2009

Sustainability Highlight: EcoHangers

This Sustainability Highlight showcases how a company can make an environmental difference, and yet, in the vein of good business, use innovative marketing and advertising to put a new spin on a 'commoditized' item.

The environmental aspect of this is great, and should be
honorably recognized, but it speaks for itself... there is much more to this than just the 'green' side of it.

Despite the higher cost, EcoHanger has been able to change the dynamic and usage of the 'generic metal hanger' by offering a valuable and vibrant billboard to offset the extra costs of being environmentally friendly. A win-win all the way down the line: EcoHanger, advertisers, dry cleaners, and customers of the dry cleaners.

And of course, the environment.




The following was taken from the EcoHangers website:

No new trees are used in making them! They are constructed from 100% recycled paper and are 100% recyclable. And unlike wire hangers, our EcoHangers Media are made from a renewable resource. One that is not depleted when used by people.

In fact, we use tons of recycled paper and create a large demand. This demand actually helps recyclers create programs to reclaim even more consumer waste paper.

In addition, unlike the cheap wire hangers made outside of the United States in low wage factories, our EcoHangers Media are made in EPA regulated plants here in the USA. And those plants conform to OSHA standards as well as local wastewater discharge standards.
  • Made from 100% recycled paper and recycled plastic bottle caps
  • 100% recyclable and durable enough to be used over and over again
  • Produced with our proprietary 4 color printing process and aqueous coating on a special formula of moisture resistant EcoPlyBoard
Click here for the EcoHangers website
Click here for the article in Packaging Digest

-- CardPak Inc.